Free tool · Live

UTM Campaign URL Builder

Build clean, consistent UTM-tagged URLs so your campaign data actually shows up correctly in GA4 — no more mismatched or missing UTMs.

Destination URL

Campaign source

Campaign medium

Campaign name

Campaign term (optional)

Campaign content (optional)

Fill in the fields to build your tagged URL.

UTM naming tips

Keep source/medium/campaign lowercase and consistent every time (e.g. always "facebook" not sometimes "Facebook" or "fb") — GA4 treats different casing as different values, which silently fragments your reporting.

FAQ

Do I need utm_term and utm_content?

They're optional — utm_term is mostly used for paid search keywords, utm_content is useful for distinguishing multiple ads or links within the same campaign.

Will spaces in my values break the URL?

No — this tool automatically encodes spaces and special characters so the URL stays valid.

site stats