Free tool · Live

Ad Budget Planner

Enter your total monthly budget and goal — get a suggested split across platforms and funnel stages. Pure math, no AI needed.

Total monthly ad budget ($)

Primary goal

Business stage

Enter your budget to see a suggested platform and funnel split.

How this split is calculated

The platform mix shifts based on your goal (e.g., e-commerce leans harder into Meta and Google Shopping; B2B leans into LinkedIn and Google Search). The funnel split shifts based on stage — new accounts need more budget in testing/prospecting since you don't have retargeting audiences yet; scaling accounts can shift more into proven retargeting and lookalikes.

FAQ

Is this split guaranteed to be optimal for me?

No — it's a sensible starting allocation based on common patterns for your goal and stage. Let real performance data adjust it after 2-3 weeks.

What if I only advertise on one platform?

Use the funnel-stage percentages only, and apply your full budget within that single platform.

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