Free tool · Live
Ad Copy Grader
Paste any ad copy and get a score across the factors that actually drive clicks — plus specific fixes, not just a number.
Paste your ad copy and grade it — scores and specific improvement suggestions will appear here.
What's actually being scored
Five factors: clarity (can a stranger tell what you're offering in one read), benefit-focus (features vs. outcomes), urgency/motivation (a real reason to act now, not manufactured hype), CTA strength (is the next step obvious), and readability (sentence length and jargon). Each gets a 0–20 score, for a total out of 100.
FAQ
Is a higher score always better?
Generally yes, but context matters — a LinkedIn ad intentionally scores lower on "urgency" than a flash-sale ad, and that's correct, not a flaw.
Does this predict actual ad performance?
No — it evaluates copy quality against best practices. Real performance also depends on targeting, creative, bidding, and offer strength.