ROAS Calculator — Know Your Numbers Before You Spend
Calculate Return on Ad Spend, ROI, and break-even ROAS in seconds. Works for Google, Meta, TikTok, or any platform.
Add this to see your break-even ROAS — the minimum ROAS where you're not losing money.
ROAS vs. ROI — what's the difference?
ROAS (Return on Ad Spend) tells you how much revenue you generated per dollar spent — it ignores your costs. ROI (Return on Investment) accounts for your margin, telling you actual profit. A 4x ROAS can still lose money if your margin is thin; a 2x ROAS can be very profitable on a high-margin product. That's why the break-even ROAS — the minimum ratio where you stop losing money — matters more than the headline ROAS number.
FAQ
What's a "good" ROAS?
It depends entirely on your margin. A 3x ROAS is often cited as a rough benchmark, but your break-even ROAS (calculated above) is the number that actually matters for your business.
Does this work for any ad platform?
Yes — the math is platform-agnostic. It works the same for Google, Meta, TikTok, LinkedIn, or offline spend.