Overview of Insider

Insider is a cutting-edge platform designed to deliver individualized, cross-channel experiences for enterprise marketers. By seamlessly connecting customer data across various channels and systems, Insider empowers businesses to anticipate customer behavior through its advanced AI intent engine. This capability allows marketers to tailor experiences that resonate with their audience across multiple touchpoints, including web, mobile apps, web push notifications, email, SMS, and popular messaging applications like WhatsApp, Facebook Messenger, and RCS.

Recently, Insider achieved unicorn status, marking a significant milestone in its growth journey. NASDAQ recognized this accomplishment, highlighting Insider as one of the few woman-founded and woman-led B2B SaaS unicorns globally. This recognition is a testament to the company’s innovative approach and the leadership of its co-founder and CEO, Hande Cilingir, who has been acknowledged by CrunchBase as one of the top women CEOs outside the United States.

Insider’s excellence in the field has been validated by numerous accolades. It was named the top leader in The Forrester Wave for Cross-Channel Campaign Management in 2021, as well as being recognized in the Gartner Magic Quadrant for Personalization Engines that same year. The company has consistently maintained its position as a leader in the market, holding the number one spot on G2’s Mobile Marketing Software and Personalization Grids with an impressive rating of 4.6 out of 5 for 20 consecutive quarters.

Insider serves a diverse array of clients, including some of the most prestigious Fortune 500 companies and top brands across sectors like retail, automotive, and travel. Over 1,200 global businesses trust Insider to deliver AI-driven personalized experiences that not only meet but exceed customer expectations. Some notable clients include Singapore Airlines, Virgin, Toyota, New Balance, IKEA, GAP, L’Oréal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, and CNN.

Founded in 2012, Insider has rapidly expanded its operations and workforce, now boasting between 1,001 and 5,000 employees. The company is a recognized leader in the software development industry, focusing on a variety of specialties, including online marketing, predictive analytics, web personalization, e-commerce, mobile platforms, and omnichannel marketing strategies.

With its commitment to innovation and excellence, Insider continues to push the boundaries of what is possible in personalized marketing. The platform’s ability to analyze vast amounts of customer data and predict future behavior equips marketers with the insights needed to create tailored experiences that resonate with consumers. This strategic approach not only enhances customer satisfaction but also drives business growth and loyalty.

In a rapidly evolving digital landscape, Insider remains at the forefront, leveraging advanced technologies to meet the changing needs of businesses and consumers alike. As companies increasingly prioritize personalized marketing, Insider’s solutions stand out as essential tools for those looking to create meaningful connections with their audience across all channels.

For more information about Insider and its offerings, visit Insider’s official website. With a strong focus on innovation and customer satisfaction, Insider is poised to shape the future of personalized marketing and drive the next wave of digital transformation for businesses worldwide.